{"id":1055,"date":"2024-08-08T14:15:01","date_gmt":"2024-08-08T08:45:01","guid":{"rendered":"https:\/\/olyve.tanshcreative.com\/?p=1055"},"modified":"2025-04-28T10:25:40","modified_gmt":"2025-04-28T07:25:40","slug":"15-design-tips-that-always-deliver-growth","status":"publish","type":"post","link":"https:\/\/tapsalltime.com\/index.php\/2024\/08\/08\/15-design-tips-that-always-deliver-growth\/","title":{"rendered":"\u0130\u00e7erik Pazarlamas\u0131nda Fark Yaratman\u0131n Yollar\u0131"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1055\" class=\"elementor elementor-1055\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b833f06 e-flex e-con-boxed e-con e-parent\" data-id=\"b833f06\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c088728 elementor-widget elementor-widget-text-editor\" data-id=\"c088728\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Markalar veya \u00fcr\u00fcnlerin insanlar\u0131n ilgisini \u00e7ekmesi ve bu insanlar\u0131n m\u00fc\u015fteri konumuna ge\u00e7mesi i\u00e7in yap\u0131lan \u00e7al\u0131\u015fmalara i\u00e7erik pazarlama denir. Web sitesi ve sosyal medya uygulamalar\u0131nda kullan\u0131lan bu pazarlama sayesinde tan\u0131nma veya sat\u0131\u015flar\u0131 art\u0131rma imkan\u0131 elde edilir. Bu durum markalar\u0131n i\u00e7erik pazarlamas\u0131nda rakiplerinin \u00f6n\u00fcne ge\u00e7mesi zorunlulu\u011funu ortaya \u00e7\u0131kar\u0131r.<\/p><p class=\"p1\"><i>\u0130\u00e7erik pazarlamas\u0131nda fark yaratman\u0131n yollar\u0131 ise \u015funlard\u0131r;<\/i><i><\/i><\/p><ul class=\"ul1\"><li class=\"li1\">Hedef kitleyi tan\u0131ma<\/li><li class=\"li1\">G\u00f6rsel i\u00e7eriklere yo\u011funla\u015fma<\/li><li class=\"li1\">Do\u011fru kanal belirleme<\/li><li class=\"li1\">\u0130nsan kaynaklar\u0131ndan yararlanma<\/li><\/ul><p class=\"p2\">Bu yollar\u0131n kullan\u0131lmas\u0131 potansiyel m\u00fc\u015fterilerle do\u011frudan ileti\u015fim kurulmas\u0131n\u0131 sa\u011flar. B\u00f6ylelikle markaya ya da \u00fcr\u00fcne ilgi g\u00f6sterildi\u011fi g\u00f6r\u00fcl\u00fcr.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de9e074 elementor-widget elementor-widget-spacer\" data-id=\"de9e074\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-138e041 elementor-widget elementor-widget-text-editor\" data-id=\"138e041\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><b><i>Hedef Kitleyi Tan\u0131ma<\/i><\/b><\/p><p class=\"p2\">Haz\u0131rlanacak i\u00e7eri\u011fin do\u011fru insanlara ula\u015fmas\u0131 \u00f6nemlidir. Bunun i\u00e7in i\u00e7erik olu\u015ftururken hedef kitlenin dikkate al\u0131nmas\u0131 gerekir. Belirlenen kitlenin neleri be\u011fendi\u011fi, ilgisinin neleri \u00e7ekti\u011fi veya \u00e7ekebilece\u011fi belirlenmelidir. \u0130\u00e7eri\u011fin hedef kitleye uygun haz\u0131rlanmas\u0131 geri d\u00f6n\u00fc\u015flerin de y\u00fcksek olmas\u0131na yard\u0131mc\u0131 olur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87d0149 elementor-widget elementor-widget-text-editor\" data-id=\"87d0149\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><b><i>G\u00f6rsel \u0130\u00e7eriklere Yo\u011funla\u015fma<\/i><\/b><\/p><p class=\"p2\">Son y\u0131llarda insanlar\u0131n ilgisi g\u00f6rsel i\u00e7eriklere yo\u011funla\u015fm\u0131\u015f durumdad\u0131r. Videolar, resimler ve grafikler daha \u00e7ok dikkat \u00e7eker. \u00dcr\u00fcnle ya da markayla ilgili haz\u0131rlanan g\u00f6rseller insanlar\u0131n haf\u0131zalar\u0131nda daha kal\u0131c\u0131 olur. Bu durum ise m\u00fc\u015fterilerin ilgisinin do\u011frudan \u00fcr\u00fcne olmas\u0131n\u0131 sa\u011flar. Ayr\u0131ca g\u00f6rsel \u00f6\u011feler insanlar\u0131n ilgisinin \u00e7ekilmesi istenen \u00fcr\u00fcn\u00fc daha net alg\u0131lamas\u0131na yard\u0131mc\u0131 olur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-418ab7a elementor-widget elementor-widget-dtr-quote\" data-id=\"418ab7a\" data-element_type=\"widget\" data-widget_type=\"dtr-quote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"dtr-quote dtr-quote__left-align dtr-radius--rounded clearfix\"><div class=\"dtr-quote__content\"><blockquote>\u201cTasar\u0131m sadece nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fc ya da nas\u0131l hissettirdi\u011fi ile ilgili bir \u015fey de\u011fildir. Tasar\u0131m nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131 ile ilgilidir.\u201d<\/blockquote><h5 class=\"dtr-quote__author\">-Steve Jobs<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf24a5 elementor-widget elementor-widget-image\" data-id=\"eaf24a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/tapsalltime.com\/wp-content\/uploads\/2024\/08\/post-img6-2.jpg\" class=\"attachment-full size-full wp-image-1093\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e345b4 elementor-widget elementor-widget-text-editor\" data-id=\"0e345b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><b><i>Do\u011fru Kanal Belirleme<\/i><\/b><\/p><p class=\"p2\">\u0130\u00e7erik pazarlamas\u0131nda fark yaratmay\u0131 sa\u011flayacak bir y\u00f6ntem do\u011fru kanal\u0131n belirlemesidir. Haz\u0131rlanan her i\u00e7erik ayn\u0131 kanal \u00fczerinde istenen etkiyi g\u00f6stermez. \u00d6rne\u011fin video i\u00e7erikler daha \u00e7ok video kanallar\u0131 ve platformlar\u0131 \u00fczerinde ilgi \u00e7eker. \u0130zlenme oranlar\u0131 artarak m\u00fc\u015fteri potansiyelinin artmas\u0131na yard\u0131mc\u0131 olur. Resim ve grafik platformlar\u0131n\u0131n instagram gibi g\u00f6rsel i\u00e7eriklerin fazla oldu\u011fu platformlarda ilgi \u00e7ekti\u011fini g\u00f6rmek m\u00fcmk\u00fcnd\u00fcr.<\/p><p class=\"p3\">Do\u011fru kanal\u0131 belirlemek i\u00e7in i\u00e7eriklerin birden fazla kanal \u00fczerinde a\u00e7\u0131lan hesaplarda payla\u015f\u0131lmas\u0131 gerekir. Al\u0131nan etkile\u015fimlere g\u00f6re i\u00e7erik y\u00fcklemesinin do\u011fru kanallar \u00fczerinden yap\u0131lmas\u0131 sa\u011flan\u0131r.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3527cda elementor-widget elementor-widget-text-editor\" data-id=\"3527cda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><b><i>\u0130nsan Kaynaklar\u0131ndan Yararlanma<\/i><\/b><\/p><p class=\"p2\">\u0130\u00e7erik pazarlamas\u0131nda \u00f6ne \u00e7\u0131kmak i\u00e7in insan kaynaklar\u0131ndan yararlanmak \u00f6nemli bir yol olur. \u0130\u00e7erik \u00fcreten her bireyin ilgisi, g\u00f6rsel haf\u0131zas\u0131, yarat\u0131c\u0131l\u0131\u011f\u0131 veya becerisi farkl\u0131d\u0131r. Bu durum \u00fcr\u00fcnle ilgili birbirinden farkl\u0131 i\u00e7eriklerin haz\u0131rlanmas\u0131na yard\u0131mc\u0131 olur. Kullan\u0131lan insan say\u0131s\u0131n\u0131n artmas\u0131 ise i\u00e7eriklerin \u00e7e\u015fitlenmesine ve farkl\u0131 ki\u015filere uygun i\u00e7eriklerin haz\u0131rlanmas\u0131n\u0131 sa\u011flar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Markalar veya \u00fcr\u00fcnlerin insanlar\u0131n ilgisini \u00e7ekmesi ve bu insanlar\u0131n m\u00fc\u015fteri konumuna ge\u00e7mesi i\u00e7in yap\u0131lan \u00e7al\u0131\u015fmalara i\u00e7erik pazarlama denir. Web sitesi ve sosyal medya uygulamalar\u0131nda kullan\u0131lan bu pazarlama sayesinde tan\u0131nma veya sat\u0131\u015flar\u0131 art\u0131rma imkan\u0131 elde edilir. Bu durum markalar\u0131n i\u00e7erik pazarlamas\u0131nda rakiplerinin \u00f6n\u00fcne ge\u00e7mesi zorunlulu\u011funu ortaya \u00e7\u0131kar\u0131r. \u0130\u00e7erik pazarlamas\u0131nda fark yaratman\u0131n yollar\u0131 ise \u015funlard\u0131r; Hedef kitleyi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[10,16],"class_list":["post-1055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gorsel","tag-app","tag-tips"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/tapsalltime.com\/index.php\/wp-json\/wp\/v2\/posts\/1055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tapsalltime.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tapsalltime.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tapsalltime.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tapsalltime.com\/index.php\/wp-json\/wp\/v2\/comments?post=1055"}],"version-history":[{"count":10,"href":"https:\/\/tapsalltime.com\/index.php\/wp-json\/wp\/v2\/posts\/1055\/revisions"}],"predecessor-version":[{"id":2446,"href":"https:\/\/tapsalltime.com\/index.php\/wp-json\/wp\/v2\/posts\/1055\/revisions\/2446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tapsalltime.com\/index.php\/wp-json\/wp\/v2\/media\/2367"}],"wp:attachment":[{"href":"https:\/\/tapsalltime.com\/index.php\/wp-json\/wp\/v2\/media?parent=1055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tapsalltime.com\/index.php\/wp-json\/wp\/v2\/categories?post=1055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tapsalltime.com\/index.php\/wp-json\/wp\/v2\/tags?post=1055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}